Point à la Ligne, a French company specializing in candles and party needs, has recently made a partnership with Yellowasp to revamp its old site into a more user-friendly online experience. The new site, developed in-house by Yellowasp and headed by its Project Manager, Matthieu Gaillard, will integrate the latest in Web design and e-commerce by the time it is launched.

The first phase of the Point à la Ligne website revamp started on October 2009. Yellowasp has made great progress in improving the company’s website. In a matter of weeks, the Yellowasp team has designed Flash-based online catalogs for the site. The new site also features a new, fresh-looking site design that highlights brilliant photography, soft color schemes, and easier navigation.

The revamp does not end with merely changing the site’s looks. By next year, Yellowasp aims to implement an e-commerce platform for Point à la Ligne, powered by Magneto E-commerce. The new site will also include a photo gallery, news, decoration and party tips, and many other features that can boost Point à la Ligne in its chosen field of business.

At Yellowasp, all our projects and clients are a point in the line for new knowledge and new innovations in Web design and applications.

URL: www.pointalaligne.fr

Almost all Web companies use project-management software to keep track of schedules, deadlines, and tasks, right down to login and logout times. An integrated tool not only helps reduce costs, but also maximizes efficiency and productivity. Today, Yellowasp uses RedMine: an all-in-one open-source project management system that keeps all its projects in line, and helps maintain productivity in the workplace.

RedMine is an open-source digital tool for project management, bug tracking, and implementing tasks. RedMine encapsulates all the essential tasks in project management into a complete, open-source utility. Implemented on October 1, 2009, RedMine ensures that every aspect of production – from timekeeping to quality assurance – always meets the client’s expectations and Yellowasp’s own standards.

With this powerful new project management system, Yellowasp is poised to serve its clients needs and to uphold a reputation for excellence in production and digital projects. Yellowasp is committed to maintaining a productive, professional working environment using the latest technologies and applications available on the market.

Yellowasp works closely with industry leaders from all over the world to develop the best products and services for the new digital market. Bestofmedia Group, one of the largest online tech media publishers in the world, has developed a close working relationship with Yellowasp for the past year.

Based in France, Bestofmedia Group is the leading name in online content publishing and development. The company is taking big steps to bring its services and online publications to a wider target, and expand their operations to an English speaking audience mainly. Yellowasp’s expertise in online marketing, content development, production, and administration is a perfect match for Bestofmedia Group’s plans and objectives.

The team of Yellowasp and Bestofmedia Group is rapidly expanding, including French and Filipino nationals. As well, new management from Bestofmedia Group plans to settle in our Manila office to create strategies and plans to improve the partnership. Over time, both companies will be taken to the next level of production, development, and management.

URL: www.bestofmedia.com

Rommel Zamora has recently been appointed the new Production Manager of Yellowasp agency. He is armed with 9 years of experience in web production and web development, and has been a programming manager for 6 years in an IT and BPO company in Manila.

Now a part of the Yellowasp team, he is responsible for developing and improving processes & tools. He also supports the Sales and Project Managers in project-scoping and requirements-gathering to ensure accuracy and completion of requirements before production implementation. Rommel will also enhance the agency’s production processes, and at the same time, institutionalize quality in terms of processes, procedures, policies and work behavior. He also works in close collaboration with Isabelle Lemasson, Sales representative in Paris.

As Yellowasp continues to expand, it will employ more exceptional individuals to include to its dynamic and creative team.

Grand Mercure Honqiao has partnered with Yellowasp for the creation of a new cutting-edge website specifically designed for the luxury hotel’s target audience. The website is expected to enhance the hotel’s online presence and encourage online booking. For this project, Yellowasp was tapped to provide full web development—from web design identity creation to integration, programming and Flash animations.

Grand Mercure Honqiao is a top-tier hotel located in Shanghai’s business district. Already a preferred destination of tourists and business travelers, Grand Mercure’s partnership with Yellowasp will surely help greatly in showcasing the hotel’s top-of-the-line facilities and world-class suites.

As the company continuously soars, Yellowasp nourishes the group with knowledge through an in-house Actionscript/Flash training. The idea is to provide a tune -up for all employees in Flash programming. Gallium31 Corporation, an IT Services company that provides strategic implementation systems, facilitates the training from February 3rd to March 5th. The course outline starts with an Introduction to Flash Actionscript 2.0 in an Object-oriented environment, Flash as a Development Tool and finishes with Web Development in Actionscript.

Yellowasp once again succeeds in enhancing the skills of its people to better cater the needs of its clients.

International Fashion Academy (IFA) has tied up with web development agency Yellowasp for an integrated web project. During the partnership, Yellowasp will create a website that communicates the visual identity of the IFA brand. The cutting-edge website will incorporate interactive features and a multi-language module to enable IFA to reach their target audience with ease.

IFA is an international school for fashion located in Shanghai, China and in Florence, Italy. Through its partnership with Yellowasp, IFA expects to boost its online presence on the web particularly in promoting its Master’s program in Fashion Business and Retail where students can pursue post-graduate education in both Shanghai and Florence.

Luca Ascani, president of GoAdv, recently paid a visit to the company’s Manila office. GoAdv, one of the premier web media companies in Europe, is known for its team of multinational, multilingual content and marketing experts which is being hosted by Yellowasp. Hand in hand, both companies have established a foothold in Asia and have emerged as a force to reckon with in the realm of online media.

During his visit, Ascani met with Philippine clients and apprised himself of recent developments in the market. It was clear that the market was growing at a fast rate and that the Success of Goadv in Europe would be likely replicated.

Online media company GoAdv offers a wide range of advertising opportunities to maximize ROI for Advertisers and brand exposure. The company’s experienced teams have enabled customers to reach marketing goals and have a proven history in generating outstanding results.

The partnership between Goadv and Yellowasp benefits both companies mutually and could very well increase business prospects in the future. As Goadv continues to avail of Yellowasp’s world-class services, the media company is expected to further grow in the Asian market.

To meet growing customer demands and needs, Yellowasp recently expanded operations and added functionality in order to serve clients better. In response to billowing large-scale projects, the web development agency added another office space to accommodate a continuously growing team.

Yellowasp has been hosting the operations of partners YW PCB, Friendster and Goadv in the Philippines. The company’s decision to expand its operational infrastructure is a positive step to create a more comfortable workplace and ensure that the headquarters is at the helm of both current and future operations.

Furthermore, the addition of a new office should enhance focus and enable Yellowasp’s skilled workforce to perform and deliver in more progressive and pro-active ways as the company develops new skills and departments. Yellowasp is continuing to plot its growth trajectory with the addition of support team to ensure quality deliverables in increasing numbers of big budget deals both for European and Asian markets.

Web agency Yellowasp has soft launched the new AXE Dark Temptation website. The site was developed using Flash technology and was specifically designed to create a one-of-a-kind experience to the brand’s dynamic target audience. Yellowasp utilized cutting-edge designs and virtual effects in the AXE Dark Temptation website to provide information and interaction, and at the same time, entertain visitors.

Site visitors can expect to experience interactive web pages and bold 3D designs. The website will also be updated with upcoming events. Recently, a Choco Seduction Marathon Event was held where notable bloggers from the Philippines showed up to take part in a fun contest known as the AXE challenge.

The website will be fully launched by Yellowasp in early 2009 and will include more exciting features such as the Mr. Choco Lovah Photo Contest where visitors can get a chance to win a trip to Las Vegas, U.S.A. The AXE website can be seen at www.axe.com.ph.

Web development agency Yellowasp has continued in its pursuit to provide only the best services to clients by further reinforcing an already-strong management team. Yellowasp has beefed up its pool of talent by acquiring Michael Reyes as Director of Operations.

Mike comes on board armed with 10 years of solid experience and culture in web technologies, marketing techniques total and quality management. He has specialized in managing operations and projects for large-sized companies. For Yellowasp, Mike is expected to further develop and improve operational systems, processes and procedures — particularly focusing on business process management and organizational planning.

Yellowasp plans to keep on searching for exceptional talents in order to serve customer demands to the fullest.

In an effort to serve client needs better and meet growing customer demands, Isabelle Lemasson was recently absorbed as Account Manager for the France office of Yellowasp. Based in Paris, Isabelle will be responsible for communicating with the client and ensuring compliance on client deliverables and revenue. She is also expected to have full understanding of the company’s capabilities and services in order for her to effectively communicate all offerings to clients.

Isabelle formerly worked in the Makati, Philippines office for eight months where she was able to hone her skills in account management. In a mutual agreement with Yellowasp management, Isabelle decided to go back to her home country and assist the company in expansion activities and in client relationship management. As Isabelle is equipped with the experience and knowledge needed for the task, there is clearly no better person for the job.

During her stint in France, Isabelle will report directly to the account director and will provide regular input on all account activities including regular status and call reports. Isabelle is expected to continue in her success as she adds more skills and experience in an already glowing resume as part of the Yellowasp family.

Yellowasp has added another feather to their caps after launching a successful online media campaign for a premiere product of L’Oreal Paris, one of the world’s leading skin care brands. Together, the two companies increased public know-how of L'Oreal's Derma Genesis product which is touted to be the first Cellular-Nurturing skincare range.

In order to boost the branding campaign of Derma Genesis, Yellowasp developed a banner ads campaign with tailor-fitted graphics. The design of the website was specifically designed to capture the interest of the target market and to complement a mix of marketing efforts. Banner ads were also posted on the most popular social networking sites such as Friendster and Facebook.

Yellowasp is a web development agency that provides a wide range of services to clients all over the world. Yellowasp is also an online marketing and advertising agency that offers advanced online advertising promotions and campaigns. The company is well regarding in the field of Web Development and Internet marketing and have emerged as leaders in its industry.

The success of the campaign was proven by the massive increase in traffic to the L’Oreal Derma Genesis site which can be seen at http:www.lorealdermagenesis.com.ph. After this media coup, it was made clear that L’Oreal Paris and Yellowasp are well on their way to taking their marketing partnership to the next phase.

How do we provide better marketing driven services to our clients?

Frederic Levy joined our team a few weeks ago and contributes to bringing innovative professional marketing solutions to our clients. Indeed, our business scale is evolving fast and Frederic has already driven us to think ahead and to move towards incorporating a new strategic vision thanks to his extensive advertising experience.

We are proud to welcome Frederic Levy at the VP–Strategy and Communications seat. With over 10 years experience in the Entertainment and Brand Content industry, Frederic reinforces Yellowasp competencies with strategic marketing and advertising concepts to our set of skills.

This is why we are glad to have him among us and participate in brainstorming and conceptualizing original creations to exceed our clients’ expectations.

Since July 1st, Yellowasp hosted Friendster’s Philippine operations in its Makati office. Friendster Inc, the world’s 7th largest website and #1 social network in Asia, has been operating in the Philippines since 2006. The Social Networking leader employs nearly half of its worldwide staff in its Makati location.

Yellowasp and Friendster have the same needs for quality driven development processes, technologies and IT infrastructure. Friendster will leverage the expertise of Yellowasp for the hosting and management of its Philippine employees. Sebastien Caudron, our Yellowasp Managing Director, confirmed his enthusiasm regarding this partnership: “We are very pleased to welcome Friendster within our walls. Friendster will make the most out of the quality of our multi-cultural strategic profiles, all working in a well-managed environment.”
http://www.friendster.com

The GoAdv Group, created in 2004, is an independent online media company, specializing in the generation of qualified traffic on the Internet. Counting both Excite Europe and Better Deals among its network, the extensive company growth experienced in the last three years has resulted in a workforce of over 100 across Italy, Ireland, France and now Manila. In 2007, GoAdv was listed on the Alternext of Nyse-Euronext, Paris.

Originally European-centered, GoAdv is looking to reproduce its successful strategy for growth experienced in Europe and move into emerging markets in Asia, embarking on brand new projects with the Philippines as their chosen gateway.

The expansion to Manila proves that professional friendships have tangible benefits: Yellowasp gladly offered its services to provide GoAdv with the opportunity of focusing on business generation rather than investing precious time in “setting up shop.” Yellowasp and GoAdv can look forward to boosting each other’s skills and supporting one another on their professional endeavors.
http://www.goadv.com

Yellowasp’s activities are growing so do our team! The first semester 2008 is running successfully with lots of new projects and clients’ expectations to fulfil. For that, we are developing our “Dedicated Consultant” services and also hosting a new batch of designers, HTML/CSS integrators, Flash specialists, PHP and Java developers. Among all of them, we would like to welcome: Brian, Dennis, Francis, Eiselle, Raymande, Albert… To handle these changes, our admin team is also growing with our latest coming HR Assistant: Ana Lea.

Following the success and popularity of Makati Map, it is getting a makeover to cover a much wider scope: the whole of Makati, including Fort Bonifacio, Ortigas and Malate. Not only that, you can share your knowledge with others by adding building names, streets and other Manila land marks through our suggestion box. We welcome your ideas to improve our Map and make it more informative.

To view Makati map please visit http://www.yellowasp.com/makatimap/

Yellowasp PCB started in 2003 to fill the gap in the market for production of high quality engineering services for Printed Circuit Board manufacturers. Since then, Yellowasp PCB has gone from strength to strength and is now an ISO certified company, hence, Yellowasp PCBs’ reputation in the industry certainly precedes it.

Currently, we are delighted to welcome in Manila Colin Smithson, our Yellowasp PCB Managing Director for the UK. Colin joined us in a friendly atmosphere of picture shooting with the whole PCB team. These pictures will serve as new features for the coming Yellowasp PCB website. Under construction, the launch is planned May 2008.

Let’s visit soon our new Yellowasp PCB website: http://www.yellowasp-pcb.com/

February saw the launching of the in-house training for all Yellowasp staff. These training sessions were facilitated by skilled Yellowasp employees who are knowledgeable about certain aspects of Yellowasp’s technical services such as Drupal or Joomla. These mini training sessions are performed everyday in order for the employees to learn a new skill and inspire them to achieve new feats. Upcoming training sessions will include Flash, and many more to come.

The website of the European International French School based in Parańaque (Metro Manila) has been launched. It features information, news and events about the school and its offered services. The website was implemented using PHP and also includes some Flash animation.

To check out the new website please visit: http://www.eis-manila.org/eis/

More employees require more space. Bearing this in mind Yellowasp is proud to announce that with the New Year, there is also a new bigger office space for the Yellowasp team. Located at the 18th Floor of the Antel Corporate Center in Makati Central Business District, the company opened its new and improved office all ready for the expected growth in the coming years. The new office is spacious and has fresh color schemes designed by Francesca De Guzman of Bellecorp. All to create an atmosphere that is pleasant and friendly to work in at Yellowasp.

In the recent months, Yellowasp has taken on international students to partake in an Internship toward their final degrees. This has proven to be very successful both for the company and the participant. We are keen to offer opportunities to students wishing to embark on an internship within our company. Guillaume Laborie, a dynamic and high spirited French student from Strasbourg Business School, experienced working in the innovative field of Blog Marketing for six months. He enjoyed learning with his Filipino colleagues and never forgot to take the lead at the Sport Fest.